Last Friday was an awesome day. I headed back to my hometown, East Windsor, to connect with two long time but long lost friends that grew up a few houses from me. As we sat together it was like we never missed a beat, what a great feeling. Kevin Burrowes is now running a great screen print business called Thread Wolf and is a branding genius! Kwaku Nyantekyi has been killing video and custom animation work with Shroom Heads Media. Combine the three of us and that's one talented and creative group! We're all putting our heads together to make opportunties to support one another and for Uncommon Fit - that means some awesome limited screen print tops (for guys and GIRLS) and VIDEOS! Finally!!! Couldn't be more excited and happy to share in this journey with more friends - we're all trying to live our dreams and pursing them together will be an adventure!

 

    In the Thread Wolf Lab!

Going over video from recent Central America UcFit Surf Trip with Kwaku!

 

Just like old time, having fun with Kevin in the Thread Wolf Shop (yes, the Shop and Lab are two separate spots!)

 

Be happy, stay positive, do cool s**t

 

PJ

DAVID WISE in Sochi took home gold in the inaugural mens Olympic half-pipe.  I've been an avid skier all my life.  I can ski bumps and take on the trees.  This year's east coast snowfall has been epic.  And this skier was recently able to take on a new challenge - the halfpipe at Mt. Snow

David Wise Wins Gold

I'm certainly no Olympic athlete.  However, as a member of UncommonFit as well as an avid athlete - I love to take on a challenge.  When I arrived atop the half-pipe I glanced down the edge and noticed two things; 1) the top was hard ice, and 2) the drop in was steeper than I thought.  Watching the Olympic athletes perform aerobatics seemed daunting, but at the very least I assumed I could smoothly transition form side to side.  I WAS WRONG.  

Dropping in was not so bad but after that first turn I picked up speed.  Immediately I was gaining more speed towards the other side of the pipe, but I decided to use the velocity to get higher on the wall - BAD IDEA.  I made my second turn and felt the momentum push me faster - I was going to launch off this pipe if I didn't slow down.  Before I knew it I was facing my third turn and mustured the courage to make another turn, but again the momentum sent me towards the other wall even faster.  At this point I decided I was going to angle my speed straight down the pipe and come to a stop.  

That didn't happen.  The angle and speed were too great, and I carved into the other side too hard.  I launched out of both my skiis and ended up a complete yard sale.  I was laughing and felt great as I heard others let out a gasp.  I wasn't defeated, in fact it was the highlight of my winter, and I plan to try again next weekend!

I've gained a greater appreciation for just how talented the Olympic athletes are.  Especially at the half-pipe!  I've played Pro Lacrosse, D1 Lacrosse, Semi Pro basketball, and Rugby on three continents - so this athlete's hat's off to the Olympians in SOCHI.

With the sentiment of the Olympics.  Uncommon Fit is selling it's last few pairs of it's US inspired Apollo Shorts for 50% off!  USE PROMO CODE GOUSA at Checkout!

Apollo 

Thanks for reading and we hope this little discount helps you cheer for team USA!

 

Best Regards,

 

Chris

Last week we launched our new site and we were so pumped to see the traffic. Thanks to all of you that visited and especially to those of you who gave us feedback! As we did our first foray into monitoring website data, we are going in the right direction! Last week was our 'soft launch' because we wanted to put the site out and continue to offer a place where our partners and fans can learn more about us. Our 'hard launch' will featuring a bunch of products we've been working on, some custom BeSpoked UcFit snapbacks, a solid brand hoodie to represent, and our double-secret stretch zip up hoodie. Let's not forget our new performance socks either, but those won't be around til the beginning of spring ;).  It's coming, and between these items and our new site, all of which we built together, we are looking forward to the next six months.

 

Be happy, stay positive, do cool s**t

 

We are so pumped up to get the new website up and out there for everyone! It's been a great three years since we began in 2010 and the UcFit Crew is growing, learning and loving every minute! If you've been following our efforts, you know that this is our third website in as many years, as we have worked, we continuously evolve our identity to find our voice. Now we feel like we've got a simple, clean Homebase where you can cruise around, see what were up to, find out how funny we are and, oh yeah, check out our gear...that's an important part. Explore the site, our goal for the blog is to update you with some cool places to explore, artists to see and listen to as well as any other random brilliance we come across and appreciate. There is so much out there!  Check out our social media channels (Instagram, Twitter, Facebook) for standard and not so standard updates, promos and lots of pretty pictures. With the 'soft-launch' of our site (we've got some pretty cool ideas that we're working on for the site still) we have our FIRST PROMO CODE - Blue Steal. A homage to one guy who is 'really, really ridiculously good-looking.' As we continue to update, will be adding in new products regularly along with more photos of happenings. Make sure to see where people #wearucfit all around the world and send us a pic of yourself doing something sweet, in a sweet place, with your sweet UcFit threads. We welcome any and all feedback as we couldn't have gotten to where we are without the support, encouragement and advice from those around us. Uncommon Fit is a team, a community, it's growing and we want you to join in the 'Do what UcFit' crusade.

Thanks for the time and energy to find out more about us!

Be happy, stay positive, do cool s**t.

PJ