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Last week we launched our new site and we were so pumped to see the traffic. Thanks to all of you that visited and especially to those of you who gave us feedback! As we did our first foray into monitoring website data, we are going in the right direction! Last week was our 'soft launch' because we wanted to put the site out and continue to offer a place where our partners and fans can learn more about us. Our 'hard launch' will featuring a bunch of products we've been working on, some custom BeSpoked UcFit snapbacks, a solid...

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We are so pumped up to get the new website up and out there for everyone! It's been a great three years since we began in 2010 and the UcFit Crew is growing, learning and loving every minute! If you've been following our efforts, you know that this is our third website in as many years, as we have worked, we continuously evolve our identity to find our voice. Now we feel like we've got a simple, clean Homebase where you can cruise around, see what were up to, find out how funny we are and, oh yeah, check out...

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